Meet Inua Ellams

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Meet Inua Ellams

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Meet Inua Ellams; a multi talented individual who lives to create. In our Q&A with Inua we spoke to him about both his poetry and graphic design work, as well as how he gets in the play writing mood.

How long have you been an all round creative individual who produces poems, plays and graphic design work?

I started working as an artist in 2003. In 2007 I began writing long poem/dramatic monologues, and plays began earnestly in 2011. I began working as a graphic designer in 2002, but mostly for friends and family.

Being a multi-talented individual, how do you balance your workload?

I don’t. I am abysmal and terrible at this. The balance simply does not exist. I am a workaholic and an easily excitable one at that. When I get bored of one art form, I switch to another and back… this way I keep creating. My work is my hobby; my hobby is my work.

What are the reasons in producing different types of work?

The primary one is a dissatisfaction with the first product. That is to say, most plays start off as ideas for poems for me. When I find the poem unsatisfactory to my creative tastes, but the idea or the impulse still worth of exploration, it becomes a play. These days, graphic design for illustrative work tends to support my literary endeavours, but, like a many-headed, but single-bodied beast, they feed each other and feed me.

What’s the thing you enjoy the most about creating different types of work?

The space for surprise, the invitation of collaboration, the different audiences, the continuity of artistic identity, the common denominators of my reoccurring themes, and always, always, the strive for truth and beauty.

And finally, how do you measure success?

I don’t know how to measure this. I have never been able to. This terrifies me. As much as I need to find some method, I hope I never do because… What kind of ruler measures a soul? Would you want such a thing to exist? Yes… but also, no.

Follow Inua on Instagram and Twitter.

Our New Limited Edition Carnival Pack

Summer is here and the weather is sweet, today we unveil our new limited edition carnival bottle and six pack case.

Since the 1970’s Supermalt has been a big part of the UK’s urban culture and has grown up enjoying and celebrating the carnival spirit every year.

So celebrate with us this summer wherever you are, whether you are firing up the BBQ at home with family and friends or partying in the streets of any of the UK’s carnival cities, like Notting Hill Carnival in London, Europe’s biggest street party.

To get involved just upload a picture online of you and your Supermalt Carnival Limited Edition bottle and share with us using #carnivalsgotit and we’ll repost our favourites.

Don’t forget there are five different coloured caps, let us know your favourite.

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